Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore, provide a rich profile on different types of personas. Since Snapcart launched in August 2016, we have accumulated almost 1 million receipts to date from almost 100K number of registered users. Checkout some of the main persona that we found based on their receipt data.Housewives


Working Parent

Working Non Parent


*Share of wallet calculated based on format share, average spent per receipt calculated based on receipt value, categories and basket affinity data calculated based on categories share.

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