Behavior Archives

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How is the Indonesian market reacting to the transition to the New Normal?

In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented

July 21, 2020 No Comments

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The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and

July 1, 2020 No Comments

Perspective

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but

April 21, 2020 No Comments

Perspective

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising

July 4, 2018 No Comments

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

May 24, 2017 No Comments

Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

March 29, 2017 No Comments

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Data

Marketing

Promotion

What’s On TV Today

Challenges for the Local Fashion Industry in Indonesia

K-Pop: A Phenomenon Transforming the Market in Indonesia

How is the Indonesian market reacting to the transition to the New Normal?

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

Indonesian Millennials Shopping Behavior

Indonesian Chocolate Consumption

Sign up for more actionable insights

What’s On TV Today

Challenges for the Local Fashion Industry in Indonesia

K-Pop: A Phenomenon Transforming the Market in Indonesia

The Beauty of Indonesian Women

FMCG Brand Acceptance and Loyalty Among Gen Z in Indonesia

Dogs: The Most Popular Pets in the World and a Favourite in Indonesia