Behavior

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising more than 50 percent of the Indonesian population as defined by Accenture. read more →

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and read more →

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year. read more →

Housewives Persona Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative of Indonesia’s population. read more →

Still Bottled Water in Indonesia

Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was recorded to begun in the early 1600s in the United Kingdom. However read more →

The Habits of Filipino Convenience Store Shoppers

Over the years, The Philippines has seen a tremendous growth in the numbers of convenience store formats. Many researches have stated that read more →