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Millennials
Perspective

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

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Boost Your Strength: Part 2

As more Indonesians have witnessed a positive trend in physical activity, the country’s fitness and wellness industry is experiencing rapid growth — with the fitness

Strength that gained by fitness supplements

Boost Your Strength: Part 1

In recent years, Indonesia has witnessed a positive trend in physical activity. In 2023, Lembaga Survei Indonesia (LSI) revealed that 18.2% of Indonesians do not

Brand DNA: The Secret to Timeless Branding

In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new