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Millennials
Perspective

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

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Coffee or Tea? Part 2

In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians

Tea or Coffee? Part 1

Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and

Eat Anytime, Anywhere: Part 2

The popularity of food delivery services in Indonesia continues to grow, fuelled by consumer preferences and purchasing habits. According to our study, 73% of Indonesians