In 2025, Indonesian businesses are adapting to stricter rules on music royalties. Whether it is a café playing relaxing background tracks, a retail store creating
Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
Indonesia has solidified its position as one of the most attractive destinations for global investors in 2025. With its burgeoning economy, rich natural resources, strategic
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people