Indonesia’s fast-moving consumer goods (FMCG) sector remains resilient despite economic pressures. Factors such as inflation, shifts in consumer behavior, and global economic uncertainties pose challenges,
The planned increase in Indonesia’s Value-Added Tax (VAT) from 11% to 12% in January 2025 marks a critical shift in the country’s fiscal policy. This
Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation
Whitepaper: The Indonesian FMCG Landscape in 2020 and Beyond The year 2020 was quite a roller coaster: consumer behavior and buying habits changed, priorities are
77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from
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Artificial Intelligence (AI) continues to reshape how people interact with technology, and Indonesia is no exception. According to our findings in the first part of
Artificial Intelligence (AI) is quickly becoming a part of daily life across the globe, and Indonesia is no exception. Hence, in April 2025, Snapcart conducted
In 2025, parents continue to play a pivotal role in the global consumer economy, not only controlling a significant portion of household spending but also
Indonesia’s middle class has long been the backbone of its economy—driving consumption, stimulating growth, and anchoring political stability. As of 2025, however, this critical demographic
As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent
In today’s competitive marketplace, businesses need more than just great products or services—they need memorable experiences that connect with their audience. That’s where event marketing