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A Cup of Tasty Coffee
In this era, coffee has become a lifestyle. In 2023, our research even discovered that 79% of Indonesians are coffee consumers, and the majority of
December 13, 2024
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In this era, coffee has become a lifestyle. In 2023, our research even discovered that 79% of Indonesians are coffee consumers, and the majority of
As the world becomes more aware of environmental concerns, the demand for sustainable products is rising. Our study has revealed that 84% of Indonesians have
As environmental awareness rises globally, Indonesian consumers are also showing increasing interest in sustainable products. According to our recent survey, a comprehensive understanding of their
Little by little, restrictions in Indonesia regarding the pandemic are lifted. Even plans to increase restrictions during the year’s end are cancelled[1], which means that
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people