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Ready For The Vaccine?

On December 6th 2020, Indonesia received its first batch of coronavirus vaccine from SinoVac[1], which is expected to bring relief to Indonesians which have gone

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Indonesia’s Social Media Behaviour

There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s

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Mudik Season 2016 Report

The annual  mudik (or homecoming) season in Indonesia is possibly the biggest annual exodus the country has.

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New In Perspective

Official Store or Non-Official Store? Part 2

In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority

No Buy Challenge 2025

In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the

New Year, New Car: Part 2

As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part