The annual mudik (or homecoming) season in Indonesia is possibly the biggest annual exodus the country has. The event is part of the homecoming culture to celebrate the end of Ramadhan month where Indonesians will travel for miles to go back to their hometowns and would spend their time with their extensive family members. Here is a report by Snapcart on this year’s Mudik season.
FMCG Trends After Covid-19 Era and During Boycott Actions In 2024
Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation