In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach
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Fashion is an integral part of daily life for Indonesians, with many considering it important to their identity and lifestyle. According to our previous studies,
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Coffee, often referred to as “liquid gold,” has long been a cornerstone of global trade and a cultural staple in many countries. However, the period
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In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority
In the dynamic world of e-commerce, knowing where to shop plays a critical role in ensuring a positive online shopping experience. Hence, in January 2025,