Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot
Stay up to date with our latest findings
In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’
As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences
The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.
Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand