Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot
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In this era, coffee has become a lifestyle. In 2023, our research even discovered that 79% of Indonesians are coffee consumers, and the majority of
Condiments are an essential part in cuisine that could enhance the flavours of dishes and make them tastier, also elevating the dining experience. Hence, in
Artificial Intelligence (AI) technology has become a transformative force in global economies. And as Southeast Asia’s largest economy, Indonesia is absolutely included in this phenomenon.
In the past year, boycotting specific brands became a prominent trend among many people around the world, including Indonesians. However, as time passed, consumer behavior
The Covid-19 pandemic has changed the financial landscape in various countries, including in Indonesia. We can see its significant transformation in the rising use of
The Israel-Palestine conflict has stirred global sentiments, including in Indonesia, where a significant portion of the population has engaged in boycotts against certain brands. Viral