Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot
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Ramadan is a significant time for Muslims worldwide, and in Indonesia, iftar gatherings hold a special place in the hearts of many. According to our
As we move through 2025, digital consumer trends continue to evolve at an unprecedented pace, shaping how businesses interact with their audiences. With rapid advancements
Indonesia has long been a hotbed for diverse music and podcast genres, and it’s no surprise that a staggering 95% of Indonesians love listening to
In 2025, media consumption is more personalized and dynamic than ever, driven by powerful algorithms that dictate what content reaches which audiences. With artificial intelligence
In today’s fast-paced digital world, music and podcasts have become essential companions for many Indonesians. According to some reports, music streaming app users in Indonesia
Indonesia experienced its first deflation in over two decades in February 2025, with the Consumer Price Index (CPI) declining by 0.09% year-on-year. This economic shift,