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A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

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A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling

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A Story to Tell

In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use