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Perspective

The Power of an Omnichannel Approach in Modern Business

In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach

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The Approaching of Long Holidays in Indonesia

Many reports said Indonesian tourism sector is recovering after the Covid-19 pandemic. And it is also been proven by the report from the World Economic

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Buy or Rent? Part 2

In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,

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The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are

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Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

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A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling