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A Cup of Tasty Coffee
In this era, coffee has become a lifestyle. In 2023, our research even discovered that 79% of Indonesians are coffee consumers, and the majority of
December 13, 2024
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In this era, coffee has become a lifestyle. In 2023, our research even discovered that 79% of Indonesians are coffee consumers, and the majority of
Condiments are an essential part in cuisine that could enhance the flavours of dishes and make them tastier, also elevating the dining experience. Hence, in
Artificial Intelligence (AI) technology has become a transformative force in global economies. And as Southeast Asia’s largest economy, Indonesia is absolutely included in this phenomenon.
In the past year, boycotting specific brands became a prominent trend among many people around the world, including Indonesians. However, as time passed, consumer behavior
The Covid-19 pandemic has changed the financial landscape in various countries, including in Indonesia. We can see its significant transformation in the rising use of
The Israel-Palestine conflict has stirred global sentiments, including in Indonesia, where a significant portion of the population has engaged in boycotts against certain brands. Viral
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people