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Perspective

The Power of an Omnichannel Approach in Modern Business

In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach

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The Approaching of Long Holidays in Indonesia

Many reports said Indonesian tourism sector is recovering after the Covid-19 pandemic. And it is also been proven by the report from the World Economic

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Buy or Rent? Part 2

In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,

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The Rise of Everyday Fragrance

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and

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A Good Hair Day: Part 2

In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].