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Memahami Iklan Pada Era Consumer Journey 5A

Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja

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Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

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Boost Your Strength: Part 1

In recent years, Indonesia has witnessed a positive trend in physical activity. In 2023, Lembaga Survei Indonesia (LSI) revealed that 18.2% of Indonesians do not

Brand DNA: The Secret to Timeless Branding

In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new