Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja
US venture capitalist Tim Draper is today visiting Indonesia’s capital Jakarta for the first time, Bloomberg reports. Draper is known for investments in some of the most prominent names
Four Endeavor Entrepreneurs from four different continents shared how their companies are contributing to improve a world in which technology is increasing quickly and exponentially.
Manusia rasanya ingin semakin cantik. Tuntutan tersebut menciptakan sebuah industri tersendiri yang mampu bertahan walau diterjang krisis sekalipun. Ya, industri kecantikan atau kosmetik kian merona
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
On Thursday 20th April 2017, “Becoming a Data-driven Organization: Trends and Challenges” event was held in Fairmont Hotel, Senayan.
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A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth
In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling
Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media