
Memahami Iklan Pada Era Consumer Journey 5A
Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja
Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja
US venture capitalist Tim Draper is today visiting Indonesia’s capital Jakarta for the first time, Bloomberg reports. Draper is known for investments in some of the most prominent names
Four Endeavor Entrepreneurs from four different continents shared how their companies are contributing to improve a world in which technology is increasing quickly and exponentially.
Manusia rasanya ingin semakin cantik. Tuntutan tersebut menciptakan sebuah industri tersendiri yang mampu bertahan walau diterjang krisis sekalipun. Ya, industri kecantikan atau kosmetik kian merona
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
On Thursday 20th April 2017, “Becoming a Data-driven Organization: Trends and Challenges” event was held in Fairmont Hotel, Senayan.
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As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part
As sustainability becomes more than just a buzzword, Indonesia is stepping up its transition toward a greener future—especially in transportation. With government-backed initiatives to promote
In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and
In an era marked by economic volatility, interest rate hikes, inflation, and global uncertainty, many investors hesitate to expand their real estate portfolios. Yet history
In the first part of this article, our study found that there are only 40% of Indonesians who still often visit shopping centers [1]. Thus,
In 2025, Indonesia’s hotel industry is facing mounting pressure from economic shifts, tighter government policies, and rising operational costs. While large-scale layoffs have not yet