Memahami Iklan Pada Era Consumer Journey 5A
Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja
Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja
US venture capitalist Tim Draper is today visiting Indonesia’s capital Jakarta for the first time, Bloomberg reports. Draper is known for investments in some of the most prominent names
Four Endeavor Entrepreneurs from four different continents shared how their companies are contributing to improve a world in which technology is increasing quickly and exponentially.
Manusia rasanya ingin semakin cantik. Tuntutan tersebut menciptakan sebuah industri tersendiri yang mampu bertahan walau diterjang krisis sekalipun. Ya, industri kecantikan atau kosmetik kian merona
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
On Thursday 20th April 2017, “Becoming a Data-driven Organization: Trends and Challenges” event was held in Fairmont Hotel, Senayan.
Stay up to date with our latest findings
In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority
In the dynamic world of e-commerce, knowing where to shop plays a critical role in ensuring a positive online shopping experience. Hence, in January 2025,
In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the
The entrepreneurial spirit is thriving among young people, and the business landscape in 2025 offers unique opportunities that are innovative, contemporary, and tailored to their
As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part
In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the