
Philippines Shopper Personas
Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

A SMARTPHONE application that gives users cashback incentives has launched its iOS version after reporting almost 100,000 downloads on Android in just six months. Real-time

SIX Indonesian startup entrepreneurs who participated in Google Launchpad Accelerator Batch 3 in February this year, share their experience in joining the programme with DNA.

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

Today marks another special milestone—Snapcart app’s Snaptastic game has reached 1 million plays after only four months since the game was launched!
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In an era where e-commerce overwhelmingly dominates everyday shopping, a crucial question arises for marketers and brand strategists: does consumer enthusiasm for visiting physical, offline

In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’

As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences

The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly

Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with

Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.