
Philippines Shopper Personas
Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

A SMARTPHONE application that gives users cashback incentives has launched its iOS version after reporting almost 100,000 downloads on Android in just six months. Real-time

SIX Indonesian startup entrepreneurs who participated in Google Launchpad Accelerator Batch 3 in February this year, share their experience in joining the programme with DNA.

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

Today marks another special milestone—Snapcart app’s Snaptastic game has reached 1 million plays after only four months since the game was launched!
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Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand

Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and

How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few

In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s

In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].