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COVID-19 Impact on Indonesian Shopper Habits

Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to

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Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

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A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling