After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own
All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising
How effectively firms utilise data will determine their success. THE move towards the digital economy is not easy, especially for small and medium enterprises (SMEs)
Eight women from around the world will participate in the fourth annual event. R/GA and Cannes Lions Innovation have selected eight female-founded companies from around
“Snapcart is the only solution in Southeast Asia that helps brands measure the true ROI of their media spend” The modern business marketplace is a
In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach
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Artificial Intelligence (AI) continues to reshape how people interact with technology, and Indonesia is no exception. According to our findings in the first part of
Artificial Intelligence (AI) is quickly becoming a part of daily life across the globe, and Indonesia is no exception. Hence, in April 2025, Snapcart conducted
In 2025, parents continue to play a pivotal role in the global consumer economy, not only controlling a significant portion of household spending but also
Indonesia’s middle class has long been the backbone of its economy—driving consumption, stimulating growth, and anchoring political stability. As of 2025, however, this critical demographic
As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent
In today’s competitive marketplace, businesses need more than just great products or services—they need memorable experiences that connect with their audience. That’s where event marketing