Price plays a big factor for consumers when making their decisions on their purchases. With the recent inflation hike of 5.7% and the country’s gross
Soccer is one of the world’s favorite sports, appealing to a wide range of age groups. It’s a great channel for marketing your brand. As
Retail-tech is alive and well in Asia – you just need to know where to look When it comes to retail tech, Silicon Valley gets
This week, as part of the Inclusive Innovation series we announced this spring, we’re interviewing Teresa Condicion of Snapcart: a company that provides brands with valuable
Uses optical character recognition, machine learning algorithms to mine data Aims to broaden market to Malaysia, Thailand and Vietnam IF YOU are a brand trying
DATA can provide you with valuable insights on your customers. For retailers, however, most data is out of date or totally irrelevant because 99 percent of retail
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In an era where e-commerce overwhelmingly dominates everyday shopping, a crucial question arises for marketers and brand strategists: does consumer enthusiasm for visiting physical, offline
In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’
As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences
The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.