Perspective Market Research Findings on Consumer Insight

Working It Out : WFO or WFH?

Since the pandemic began, remote working culture continues to rise and many companies started to report benefits after its implementation [1]. There are talks on

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Working It Out : WFO or WFH?

Since the pandemic began, remote working culture continues to rise and many companies started to report benefits after its implementation [1]. There are talks on

Perspective

Is your digital ad effectively reaching your target age group?

77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from

May 19, 2020 No Comments

Perspective

What Indonesian Shoppers Really Think About Digital Ads

Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements

May 7, 2020 No Comments

Perspective

How Small CPG Players can Get Ahead in the time of Covid-19

It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting

April 28, 2020 No Comments

Perspective

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but

April 21, 2020 No Comments

Perspective

COVID-19 Impact on Indonesian Shopper Habits

Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to

April 16, 2020 No Comments

Perspective

Indonesians’ Confidence on Covid-19 Control drops following National Disaster Declaration

Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,

April 14, 2020 No Comments

Press Room

Riset Tunjukkan Gaya Hidup Orang Indonesia Berubah karena Virus Corona Covid-19

Jakarta – Pandemi virus corona covid-19 yang terjadi di Indonesia ternyata berdampak pada semua lini kehidupan. Tak terkecuali gaya hidup masyarakat di seluruh tanah air. Perubahan yang

April 13, 2020 No Comments

Press Room

Dalam Nexticorn 2019, Rudiantara jelaskan kendala startup bertahan lama

KONTAN.CO.ID -JIMBARAN. Ketua Dewan Pembina Yayasan Next Indonesian Unicorns (Nexticorn) 2019, Rudiantara, mengemukakan kendala perusahaan rintisan (startup) bertahan lama. KONTAN.CO.ID -JIMBARAN. Ketua Dewan Pembina Yayasan Next Indonesian

November 15, 2019 No Comments

Press Room

Sempat Digantikan Posisinya, Reynazran Royono Kembali Menjabat CEO Snapcart

Beralasan untuk fokus mengembangkan produk, Reynazran Royono yang merupakan Founder Snapcart sempat meninggalkan jabatannya sebagai CEO selama beberapa bulan. Posisi tersebut kemudian digantikan oleh Teresa Condicion, sebelumnya menjabat

October 8, 2019 No Comments

Press Room

OVO Dominates Digital Payment Market in Indonesia: Study

Jakarta. OVO, backed by diversified conglomerate Lippo Group, is now the leading digital payment service in Indonesia, with more than half of everyday users preferring it over

July 16, 2019 No Comments

Press Room

Tapping into consumers’ spending habits through receipts

Where others simply see paper trash, the founders of an innovative mobile application saw a gold mine of valuable consumer data. Snapcart is changing the way

February 17, 2019 No Comments

Perspective

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart

January 11, 2019 No Comments

Perspective

Living in the Mobile Internet Era: How it Affects our Daily Lives

The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch

January 7, 2019 No Comments

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Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are

December 6, 2018 No Comments

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Working It Out : WFO or WFH?

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Working It Out : WFO or WFH?

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The New Normal

Is your digital ad effectively reaching your target age group?

What Indonesian Shoppers Really Think About Digital Ads

How Small CPG Players can Get Ahead in the time of Covid-19

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

COVID-19 Impact on Indonesian Shopper Habits

Indonesians’ Confidence on Covid-19 Control drops following National Disaster Declaration

Riset Tunjukkan Gaya Hidup Orang Indonesia Berubah karena Virus Corona Covid-19

Dalam Nexticorn 2019, Rudiantara jelaskan kendala startup bertahan lama

Sempat Digantikan Posisinya, Reynazran Royono Kembali Menjabat CEO Snapcart

OVO Dominates Digital Payment Market in Indonesia: Study

Tapping into consumers’ spending habits through receipts

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Living in the Mobile Internet Era: How it Affects our Daily Lives

Do You Use Face Wash Regularly?

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Working It Out : WFO or WFH?

Year End: Party, Holiday, Or Not?

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3 Ways Of Using Data To Increase Your Marketing Effectiveness