Perspective Market Research Findings on Consumer Insight

Perspective

COVID-19’s Impact on Indonesia Lifestyle

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily

June 10, 2020 No Comments

Perspective

Is Indonesia ready for further easing of PSBB?

On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in

June 4, 2020 No Comments

Perspective

Is your digital ad effectively reaching your target age group?

77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from

May 19, 2020 No Comments

Perspective

What Indonesian Shoppers Really Think About Digital Ads

Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements

May 7, 2020 No Comments

Perspective

How Small CPG Players can Get Ahead in the time of Covid-19

It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting

April 28, 2020 No Comments

Perspective

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but

April 21, 2020 No Comments

Perspective

COVID-19 Impact on Indonesian Shopper Habits

Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to

April 16, 2020 No Comments

Perspective

Indonesians’ Confidence on Covid-19 Control drops following National Disaster Declaration

Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,

April 14, 2020 No Comments

Perspective

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart

January 11, 2019 No Comments

Perspective

Living in the Mobile Internet Era: How it Affects our Daily Lives

The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch

January 7, 2019 No Comments

Datagraphic

Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are

December 6, 2018 No Comments

Datagraphic

Purchase of Packaged Drinking Water

Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’

November 12, 2018 No Comments

Perspective

Men’s Skincare Consumption in Singapore

These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.

October 31, 2018 No Comments

Datagraphic

Are You A Pet Lover?

Pets play an important role in the lives of many. Pets can provide their owners with more than companionship. As mentioned by Harvard Health Publishing, pets can

October 24, 2018 No Comments

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COVID-19’s Impact on Indonesia Lifestyle

Is Indonesia ready for further easing of PSBB?

Is your digital ad effectively reaching your target age group?

What Indonesian Shoppers Really Think About Digital Ads

How Small CPG Players can Get Ahead in the time of Covid-19

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

COVID-19 Impact on Indonesian Shopper Habits

Indonesians’ Confidence on Covid-19 Control drops following National Disaster Declaration

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Living in the Mobile Internet Era: How it Affects our Daily Lives

Do You Use Face Wash Regularly?

Purchase of Packaged Drinking Water

Men’s Skincare Consumption in Singapore

Are You A Pet Lover?

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About Taking Care Of Yourself

Sentiments Towards The Second PSBB

Switching Brands: What Does It Take?

34% of Indonesians Will Certainly Get COVID-19 Vaccine Once Available

Using WhatsApp To Connect With Indonesian Customers

The Perceived Online Benefits of Credit Cards by Indonesian Consumers