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Insight Hub
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Out And About, Or Not?

Since the end of August 2021, PPKM/social and mobility restriction levels in Indonesia are starting to be lowered[1]. Albeit being done initially on certain regions

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Monitoring COVID-19

The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And

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For Your Amusement

In the years before the pandemic in Indonesia, new tourism spots were popping up everywhere, capitalizing on activities as simple as photo spots –  a

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Staycation Vacation

Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as

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New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

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For Your Phone

Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This

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Reading: The Situation

When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot

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Delivery, At What Cost?

Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at

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Curative Choices

What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a

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Time For Coffee

With coffee still being the most popular drink amongst Indonesian recently, it still might not be too clear on how exactly Indonesians prefer their coffee

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The Importance of Communication

During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those

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Cool Drinks

The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past

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What Was Put Away, Revisited

During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies

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New In Perspective

Vaccinations for the Holy Month

Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To

Ramadan Comes Again

Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments

Play To Win

With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining

Come and Play

According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such

Digital Finances in Indonesia: A Retrospect

Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher