Perspective Market Research Findings on Consumer Insight

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Again With The Snacks

After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types

June 11, 2021 No Comments

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Back To School

School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the

June 7, 2021 No Comments

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Go Go Gadget!

Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone

May 28, 2021 No Comments

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Keeping It Fit

During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to

May 21, 2021 No Comments

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Getting Invested

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

May 11, 2021 No Comments

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Get Smart: Online

Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting

May 4, 2021 No Comments

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Ramadan Activities During The Pandemic

Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how

April 26, 2021 No Comments

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Ramadan Spends

After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to

April 22, 2021 No Comments

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Mudik: From Year To Year

(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,

April 19, 2021 No Comments

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Some Like It Fast

With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to

April 14, 2021 No Comments

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What Does Indonesians Think About Webinars?

With the pandemic still around, offline gatherings are still practically off-limits. Hence, seminars, which used to be an event where people can share knowledge as

April 8, 2021 No Comments

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Snacks of Choice

The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more

March 25, 2021 No Comments

Download Resources

Whitepaper: The Indonesian FMCG Landscape in 2020 And Beyond

Whitepaper: The Indonesian FMCG Landscape in 2020 and Beyond The year 2020 was quite a roller coaster: consumer behavior and buying habits changed, priorities are

March 18, 2021 No Comments

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Staying Healthy With Technology

The use of health tech apps have slowly picked up, especially during the pandemic where commuting is discouraged. With offerings such as online health resources,

March 17, 2021 No Comments

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Entrepreneurs by Chance?

The pandemic affects a lot of us in different ways. Be it how we go about our daily lives, how we work, and many more.

March 5, 2021 No Comments

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