As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent
Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are
The annual mudik (or homecoming) season in Indonesia is possibly the biggest annual exodus the country has.
Stay up to date with our latest findings
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people
In today’s digital landscape, Artificial Intelligence (AI) is revolutionizing the way consumers discover and select products. From e-commerce platforms to streaming services, AI-driven recommendations are
In many urban centers, stress shopping has become a defining behavior of Gen Z consumers. With constant exposure to social media trends, economic pressure, and
Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.
In today’s digital-first economy, attracting Gen Z consumers has become one of the biggest challenges for businesses. Born between 1997 and 2012, this generation has