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Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

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Indonesia’s Shopper Personas

Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people

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New In Perspective

No Buy Challenge 2025

In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the

New Year, New Car: Part 2

As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part

New Year, New Car: Part 1

According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new