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Let’s Play!

Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD

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Play To Win

With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining

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Come and Play

According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such

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Game Time!

With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing

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Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have

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As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part

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Life Priorities

In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and