
FMCG Brand Acceptance and Loyalty Among Gen Z in Indonesia
Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
Happiness Level Back in 2017, Snapcart and I collaborated in a study to measure happiness across generation. The finding showed that the older generation (Gen
The term “remaja jompo” or ‘decrepit teenagers’ has become very popular in Indonesia. Started booming in 2021, this new phenomenon is still discussed by a
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On July 15, 2025, the U.S. government, under President Donald Trump, officially confirmed a 19% tariff on Indonesian imports, down from an initially proposed 32%.
Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is
Jakarta, 14 Juli 2025 – Kecepatan dan ketepatan waktu pengiriman pesanan merupakan hal penting bagi konsumen dalam berbelanja online. Bahkan tak jarang hal ini mempengaruhi
Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have
The discussion around a potential 32% import tariff imposed by the United States on Indonesian products in 2025 is creating ripples across various sectors. While
Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both