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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

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New In Perspective

Indonesian Pawrents’ Love and Care

Many study reports stated cats are the most popular kind of animal that are being adopted in Indonesia as a pet. When it comes to

The Healing Phenomenon Among Gen Z in Indonesia

In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending

The Rise of the Fashion Repair Trend in Indonesia

The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions. As awareness of these