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Millennials
Perspective

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising

Perspective

Indonesian and Their Snacking Habits

According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with

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New In Perspective

Coffee or Tea? Part 2

In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians

Tea or Coffee? Part 1

Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and

Eat Anytime, Anywhere: Part 2

The popularity of food delivery services in Indonesia continues to grow, fuelled by consumer preferences and purchasing habits. According to our study, 73% of Indonesians