Using WhatsApp To Connect With Indonesian Customers
The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and
The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
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According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.
Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
Many Indonesians, especially on social media, are starting to apply frugal living habits in order to prepare for the increase of Indonesia’s Value Added Tax