In 2025, parents continue to play a pivotal role in the global consumer economy, not only controlling a significant portion of household spending but also
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
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Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both
As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part
As sustainability becomes more than just a buzzword, Indonesia is stepping up its transition toward a greener future—especially in transportation. With government-backed initiatives to promote
In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and
In an era marked by economic volatility, interest rate hikes, inflation, and global uncertainty, many investors hesitate to expand their real estate portfolios. Yet history
In the first part of this article, our study found that there are only 40% of Indonesians who still often visit shopping centers [1]. Thus,