As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
Snapcart –Asia’s first and only cashback app–has just turn one year-old today. In celebration of the the anniversary,
Stay up to date with our latest findings
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
Transportation plays a crucial role in daily life, influencing everything from work commutes to lifestyle choices. Hence, in February – March 2025, we conducted a
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses