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Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

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New In Perspective

New Year, New Car: Part 2

As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part

New Year, New Car: Part 1

According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new

Still Unsure? Part 2

In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.