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Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

Perspective

Indonesian and Their Snacking Habits

According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with

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New In Perspective

New Year, New Car: Part 2

As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part

New Year, New Car: Part 1

According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new

Still Unsure? Part 2

In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.