
Controlling Your Feed
In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage
In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage
In today’s fast-paced digital world, the mass media industry faces a significant transformation. Social media platforms like TikTok have now started to catch many people’s
In recent years, “shoppertainment” has emerged as a powerful strategy for brands, blending shopping and entertainment to captivate audiences. In Indonesia, this trend has revolutionized
In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people