
I Watch It, I Buy It
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
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Jakarta, 14 Juli 2025 – Kecepatan dan ketepatan waktu pengiriman pesanan merupakan hal penting bagi konsumen dalam berbelanja online. Bahkan tak jarang hal ini mempengaruhi
Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have
The discussion around a potential 32% import tariff imposed by the United States on Indonesian products in 2025 is creating ripples across various sectors. While
Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both
As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part
As sustainability becomes more than just a buzzword, Indonesia is stepping up its transition toward a greener future—especially in transportation. With government-backed initiatives to promote