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I Watch It, I Buy It
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
November 2, 2022
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Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
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The Indonesian government has signaled plans to limit free shipping promotions offered by e-commerce platforms. This regulatory move is designed to ensure fair competition, especially
As more Indonesians have witnessed a positive trend in physical activity, the country’s fitness and wellness industry is experiencing rapid growth — with the fitness
In January 2025, the US imposed new tariffs on Chinese goods as part of its push to secure domestic supply chains, reduce dependence on China
In recent years, Indonesia has witnessed a positive trend in physical activity. In 2023, Lembaga Survei Indonesia (LSI) revealed that 18.2% of Indonesians do not
In 2025, consumers are increasingly expressing their values and concerns through their purchasing decisions, a phenomenon often referred to as “silent protest.” Rather than engaging
In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new