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I Watch It, I Buy It
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
November 2, 2022
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Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
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In an era where e-commerce overwhelmingly dominates everyday shopping, a crucial question arises for marketers and brand strategists: does consumer enthusiasm for visiting physical, offline
In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’
As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences
The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.