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Infographic

Tea or Coffee? Part 2

In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians

Infographic

Tea or Coffee? Part 1

Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and

Tea
Perspective

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

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life priorities

Life Priorities: Part 2

As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part

life priorities

Life Priorities

In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and