Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To
At the end of June 2021, the government has announced the start of COVID-19 vaccination programs for children aged between 12-17 years old[1]. For some,
Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people