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Perspective

Brand DNA: The Secret to Timeless Branding

In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new

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good hair day

A Good Hair Day: Part 2

In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1]. 

good hair day

A Good Hair Day

These days, the variety of hair care products has expanded significantly.  Our recent survey in August 2025 discovers that more Indonesians are now paying attention