The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily
On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in
Jakarta – Pagi-pagi dari teras rumah terdengar keributan kecil. “Di situ saja, jangan bergerak dulu!” teriak Ibu kepada Ama, seorang penjual ikan, langganan keluarga. “Cuci tangan dulu di
77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from
Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements
It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting
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In January 2025, the US imposed new tariffs on Chinese goods as part of its push to secure domestic supply chains, reduce dependence on China
In recent years, Indonesia has witnessed a positive trend in physical activity. In 2023, Lembaga Survei Indonesia (LSI) revealed that 18.2% of Indonesians do not
In 2025, consumers are increasingly expressing their values and concerns through their purchasing decisions, a phenomenon often referred to as “silent protest.” Rather than engaging
In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new
The world of e-commerce is evolving rapidly, and consumer expectations are higher than ever. Shoppers now demand convenience, personalization, and immersive experiences from online retailers.
In today’s fast-paced digital marketplace, consumers are constantly bombarded with choices. Amidst the noise, flash sales and limited-time offers stand out as powerful marketing strategies