The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily lives of individuals as every part of life that has to do with being nearby another person is suddenly restricted.
Like the rest of the world, Indonesians have seen sudden drastic changes in their lives as well due to the social restrictions imposed to contain the pandemic. It has affected the way they do daily activities such as how they communicate to family and friends, how they work/study, their daily grooming routine, etc.
Find out how much Indonesians’ lifestyle has changed under the ‘new normal’.
The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and drink service, event planning, read more →
How big is your brand’s opportunity in online grocery platforms?
How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will this boom be over as soon as the pandemic ends? read more →
Is Indonesia ready for further easing of PSBB?
On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in the country. read more →
Is your digital ad effectively reaching your target age group?
77% of Indonesians are spending more time online, is your ad placed where your target audience actually are?
‘Online’ is a huge place. Ranging from a simple message sent in WhatsApp to gaining access to all the (public) knowledge in the world on one’s fingertips read more →
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