Perspective Market Research Findings on Consumer Insight

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The Popularity of Cats as Pets in Indonesia

In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a

August 27, 2024 No Comments

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FMCG Trends After Covid-19 Era and During Boycott Actions In 2024

Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation

June 14, 2024 No Comments

Perspective

Take Your Breath Away

Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year

February 12, 2024 No Comments

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Always On Your Gadget

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

February 2, 2024 No Comments

Perspective

Influencer Marketing: Which Public Figures Entice Indonesians To Shop The Most?

As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social

November 13, 2023 No Comments

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Indonesia’s Coffee Consumption Trends in 2023

As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption

October 2, 2023 No Comments

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Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.

September 14, 2023 No Comments

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Indonesians’ Enthusiasm Toward Twin Date Sales In 2023

Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce

August 28, 2023 No Comments

Perspective

Gender Myths and Facts in Indonesia

There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes

July 13, 2023 No Comments

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Era Baru Industri E-commerce Gaet Lebih Banyak Pasar Lewat Strategi Afiliasi, Shopee Affiliate Program Menjuarai Pilihan Masyarakat Melampaui TikTok Affiliate, Tokopedia Affiliate, dan Lazada Affiliate

Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet

July 13, 2023 No Comments

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Local or Imported Beauty Products, Which Interests Indonesians Most?

Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if

May 22, 2023 No Comments

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Tobacco Excise Tax Is Rising, Indonesians Smoking Habit Is Changing

Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy

April 4, 2023 No Comments

Perspective

Happiness Among Indonesians

Happiness Level Back in 2017, Snapcart and I collaborated in a study to measure happiness across generation. The finding showed that the older generation (Gen

March 24, 2023 No Comments

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Ramadan After The End of Covid-19 Restrictions Is Here

According to some studies, Covid-19 pandemic has changed Indonesian consumers’ behavior in Ramadan for the past few years. For example, during Ramadan before pandemic, 69%

March 20, 2023 No Comments

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Memasuki Bulan Ramadan, E-Commerce Mana Yang Unggul Jadi No.1 Pilihan Pengguna?

Jakarta, 16 Maret 2023 – Menjelang Ramadan tahun ini dengan situasi yang berbeda, para pemain e-commerce semakin gencar berbenah untuk mempersiapkan program yang matang dengan keunggulan yang ditawarkan.

March 16, 2023 No Comments

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Data

Marketing

Promotion

The Phenomenon of Concert Craze in Indonesia

A Growing Trend: Halloween Celebrations in Indonesia

Indonesian Pawrents’ Love and Care

The Popularity of Cats as Pets in Indonesia

FMCG Trends After Covid-19 Era and During Boycott Actions In 2024

Take Your Breath Away

Indonesia’s Coffee Consumption Trends in 2023

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

Gender Myths and Facts in Indonesia

Era Baru Industri E-commerce Gaet Lebih Banyak Pasar Lewat Strategi Afiliasi, Shopee Affiliate Program Menjuarai Pilihan Masyarakat Melampaui TikTok Affiliate, Tokopedia Affiliate, dan Lazada Affiliate

Local or Imported Beauty Products, Which Interests Indonesians Most?

Tobacco Excise Tax Is Rising, Indonesians Smoking Habit Is Changing

Happiness Among Indonesians

Ramadan After The End of Covid-19 Restrictions Is Here

Memasuki Bulan Ramadan, E-Commerce Mana Yang Unggul Jadi No.1 Pilihan Pengguna?

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The Phenomenon of Concert Craze in Indonesia

A Growing Trend: Halloween Celebrations in Indonesia

Indonesian Pawrents’ Love and Care

Doom Spending Among Millennials and Gen Z in Indonesia Amid Economic Deflation

The Rise of the Fashion Repair Trend in Indonesia