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cash or cashless payment system
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Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have

life priorities
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Life Priorities: Part 2

As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part

life priorities
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Life Priorities

In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and

gold investment
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Digital vs Physical Gold

In 2025, gold continues to hold a significant place in the investment strategies of Indonesians. Our survey discovered that in Indonesia, most people believe that

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New In Perspective
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Lost in the Music

Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.

mom and baby part 2

Happy Mom, Happy Baby: Part 2

In the first part of this article, our study found that in this digital era, social media and product quality play a more significant role

DIY trend

The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are