
What Do You Listen To? Part 2
Indonesia has long been a hotbed for diverse music and podcast genres, and it’s no surprise that a staggering 95% of Indonesians love listening to
Indonesia has long been a hotbed for diverse music and podcast genres, and it’s no surprise that a staggering 95% of Indonesians love listening to
In 2025, media consumption is more personalized and dynamic than ever, driven by powerful algorithms that dictate what content reaches which audiences. With artificial intelligence
In today’s fast-paced digital world, music and podcasts have become essential companions for many Indonesians. According to some reports, music streaming app users in Indonesia
Indonesia experienced its first deflation in over two decades in February 2025, with the Consumer Price Index (CPI) declining by 0.09% year-on-year. This economic shift,
In today’s highly competitive market, becoming the first brand that consumers think of requires a strategic and consistent approach. Whether you are a startup or
Indonesia’s fast-moving consumer goods (FMCG) sector remains resilient despite economic pressures. Factors such as inflation, shifts in consumer behavior, and global economic uncertainties pose challenges,
Ramadan is a sacred and highly anticipated time for Indonesians, not only as a month of fasting and spiritual reflection but also as a period
The integration of Artificial Intelligence (AI) is profoundly reshaping the electronics market, influencing both current dynamics and future trajectories. This transformation is evident across various
As Ramadan 2025 approaches, Indonesians are preparing for one of the most significant months of the year. Beyond spiritual reflection and communal activities, Ramadan also
The #KaburAjaDulu trend has recently emerged in Indonesia, representing the growing sentiment among Indonesians to leave the country in search of better opportunities abroad. Whether
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD
In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians
Recently, many reports have shown that the purchasing power of Indonesian society is experiencing a decline. This is evident from the decrease in domestic consumption
Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and
Stay up to date with our latest findings
Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both
As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part
As sustainability becomes more than just a buzzword, Indonesia is stepping up its transition toward a greener future—especially in transportation. With government-backed initiatives to promote
In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and
In an era marked by economic volatility, interest rate hikes, inflation, and global uncertainty, many investors hesitate to expand their real estate portfolios. Yet history
In the first part of this article, our study found that there are only 40% of Indonesians who still often visit shopping centers [1]. Thus,