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Insight Hub
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Electric (Vehicle) Feel

Electric cars are coming, or rather have come already albeit in limited capacity – one such example would be Blue Bird’s introduction of its first

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Cashless, But Not Clueless

After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless

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Plans for Year End Online Shopping

Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find

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Again With The Snacks

After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types

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Back To School

School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the

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Go Go Gadget!

Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone

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Keeping It Fit

During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to

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Getting Invested

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

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Get Smart: Online

Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting

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Ramadan Activities During The Pandemic

Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how

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Ramadan Spends

After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to

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Mudik: From Year To Year

(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,

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Some Like It Fast

With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to

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What Does Indonesians Think About Webinars?

With the pandemic still around, offline gatherings are still practically off-limits. Hence, seminars, which used to be an event where people can share knowledge as

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Snacks of Choice

The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more

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New In Perspective

Where Do We Eat Today? Part 2

In the first part of this article, we figured out that eating out has become an integral part of daily life for many Indonesians [1].

Stay Healthy, Stay Happy

Numerous illnesses, such as influenza, dengue fever, diarrhea, and many more, are emerging and making people ill throughout the rainy seasons, like at this moment. Whereas,

Where Do We Eat Today? Part 1

In an era where food delivery services are booming, our latest survey reveals that many Indonesians still enjoy dining out, particularly those from the SES

It is Tastier This Way: Part 2

In Indonesia, condiments hold a special place in enhancing meals. In the first part of this article, we revealed that almost all people in Indonesia love