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Tea or Coffee? Part 1

Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and

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Eat Anytime, Anywhere: Part 2

The popularity of food delivery services in Indonesia continues to grow, fuelled by consumer preferences and purchasing habits. According to our study, 73% of Indonesians

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Eat Anytime, Anywhere: Part 1

In early 2025, food delivery services have become an integral part of daily life for many Indonesians. Hence, with 4.857 respondents, in January 2025 Snapcart

Perspective

The Role of Banks in Achieving Net Zero Emissions

In recent years, sustainability has become a critical global priority, with climate change posing significant risks to economies, businesses, and societies. The financial sector, particularly

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Feel Good, Look Great

Fashion is an integral part of daily life for Indonesians, with many considering it important to their identity and lifestyle. According to our previous studies,

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Official Store or Non-Official Store? Part 2

In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority

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Official Store or Non-Official Store? Part 1

In the dynamic world of e-commerce, knowing where to shop plays a critical role in ensuring a positive online shopping experience. Hence, in January 2025,

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No Buy Challenge 2025

In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the

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Podcast Listening Habits in Indonesia

Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with

The Rise of Everyday Fragrance

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and