Perspective Market Research Findings on Consumer Insight

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Sentiments Towards The Second PSBB

On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an

October 8, 2020 No Comments

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

October 6, 2020 No Comments

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34% of Indonesians Will Certainly Get COVID-19 Vaccine Once Available

Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement

October 1, 2020 No Comments

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Using WhatsApp To Connect With Indonesian Customers

The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and

September 29, 2020 No Comments

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The Perceived Online Benefits of Credit Cards by Indonesian Consumers

E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching

September 22, 2020 No Comments

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A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

September 18, 2020 No Comments

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Low Savings Culture in Indonesia – Massive Opportunities for Financial Institutions and Startups

Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people

September 17, 2020 No Comments

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Giving Credit Where Credit (Card) Is Due

With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the

September 10, 2020 No Comments

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A Healthy Diet Amidst the Pandemic

For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more

September 4, 2020 No Comments

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Should Retailers in Indonesia Challenge those Shopping without Masks?

With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in

September 3, 2020 No Comments

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How Often Does Indonesians Take Their Vitamins?

Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure

August 31, 2020 No Comments

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How is the Indonesian market reacting to the transition to the New Normal?

In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented

July 21, 2020 No Comments

Press Room

Pandemi Covid Bawa Berkah Buat Platform E-Commerce

PANDEMI covid-19 yang terjadi di Indonesia dan sebagain besar dunia memang turut mengubah prilaku masyarakat sehari-hari, termasuk dalam berbelanja. Karena adanya pembatasan sosial maupun fisik

July 3, 2020 No Comments

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The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and

July 1, 2020 No Comments

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How big is your brand’s opportunity in online grocery platforms?

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will

June 18, 2020 No Comments

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Take Your Breath Away

Sentiments Towards The Second PSBB

Switching Brands: What Does It Take?

34% of Indonesians Will Certainly Get COVID-19 Vaccine Once Available

Using WhatsApp To Connect With Indonesian Customers

The Perceived Online Benefits of Credit Cards by Indonesian Consumers

A PSBB Post Mortem & Shifts In Consumer Trends

Low Savings Culture in Indonesia – Massive Opportunities for Financial Institutions and Startups

Giving Credit Where Credit (Card) Is Due

A Healthy Diet Amidst the Pandemic

Should Retailers in Indonesia Challenge those Shopping without Masks?

How Often Does Indonesians Take Their Vitamins?

How is the Indonesian market reacting to the transition to the New Normal?

Pandemi Covid Bawa Berkah Buat Platform E-Commerce

How big is your brand’s opportunity in online grocery platforms?

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Take Your Breath Away

Indonesia’s Coffee Consumption Trends in 2023

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y