Perspective Market Research Findings on Consumer Insight

Datagraphic

(New) Best Friends : Pet ownership during pandemic

The loss of our daily routines and the threat of more serious casualties to come from COVID-19 has put a serious emotional strain on people’s

February 24, 2021 No Comments

Datagraphic

Ensured and Insured

Insurance is one of those things we forget about until we need it, kind of like a spare tire. However, till date, people still have

February 8, 2021 No Comments

Datagraphic

Movie Time!

The COVID-19 pandemic has had a substantial impact on the movie industry in 2020. Across the world and to varying degrees, cinemas and movie theatres

January 28, 2021 No Comments

Datagraphic

Working It Out : WFO or WFH?

Since the pandemic began, remote working culture continues to rise and many companies started to report benefits after its implementation [1]. There are talks on

January 12, 2021 No Comments

Market Insight

Year End: Party, Holiday, Or Not?

On December 4th, Indonesia reported 8,369 new daily COVID-19 cases, a new record[1]. Until the 26th of December 2020, we’ve already had more than 700.000

December 29, 2020 No Comments

Datagraphic

Ready For The Vaccine?

On December 6th 2020, Indonesia received its first batch of coronavirus vaccine from SinoVac[1], which is expected to bring relief to Indonesians which have gone

December 18, 2020 No Comments

Datagraphic

Ready To Shop on 12.12?

The main Harbolnas show, 12.12, is coming on the 12th of December, where the biggest promos and discounts will be given by online retailers throughout

December 7, 2020 No Comments

Datagraphic

Game Time!

With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing

December 2, 2020 No Comments

Datagraphic

3 Ways Of Using Data To Increase Your Marketing Effectiveness

With the rise of digital marketing, data is put into the spotlight. The success of modern marketing relies on having and utilizing the right data

November 26, 2020 No Comments

Datagraphic

Where To Get Groceries?

The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online

November 16, 2020 No Comments

Datagraphic

The Urge To Travel, Post Pandemic

Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been

November 9, 2020 No Comments

Download Resources

Snapcart – KEMENPAREKRAF Travel Postpandemic

With the pandemic dominating 2020 and the end of the year closing in, travel has been practically put to a halt for nearly an entire

November 9, 2020 No Comments

Datagraphic

For The Love of Food

Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is

November 2, 2020 No Comments

Datagraphic

Insight: Upcoming Online Sales in Indonesia During The Pandemic

With the end of the year in sight, there’s one thing that online consumers look forward to, and that’s the upcoming mega online sales. In

October 23, 2020 No Comments

Datagraphic

About Taking Care Of Yourself

Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do

October 12, 2020 No Comments

Sign up for more actionable insights

Stay up to date with our latest findings

Take Your Breath Away

February 12, 2024 No Comments

Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year

Always On Your Gadget

February 2, 2024 No Comments

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

Influencer Marketing: Which Public Figures Entice Indonesians To Shop The Most?

November 13, 2023 No Comments

As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social

Indonesia’s Coffee Consumption Trends in 2023

October 2, 2023 No Comments

As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

September 14, 2023 No Comments

The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.

Indonesians’ Enthusiasm Toward Twin Date Sales In 2023

August 28, 2023 No Comments

Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce