Indonesia is a tropical country known for its diverse cultures and natural beauty, but there’s more to its charm than just breathtaking landscapes. In September
Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating
In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation
Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social
As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption
The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.
Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce
There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes
Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet
Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if
Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy
Stay up to date with our latest findings
In 2025, Indonesia’s hotel industry is facing mounting pressure from economic shifts, tighter government policies, and rising operational costs. While large-scale layoffs have not yet
Shopping centers in Indonesia, once the heart of modern urban life, are now witnessing a steady decline in foot traffic. Plenty of news reports revealed
In an age where consumers are increasingly skeptical of traditional advertising, authenticity and urgency have become two of the most powerful tools in a marketer’s
As the global financial landscape continues to shift towards ethical and inclusive financial models, Sharia-compliant insurance, known as takaful, is experiencing accelerated growth. This growth
In 2025, gold continues to hold a significant place in the investment strategies of Indonesians. Our survey discovered that in Indonesia, most people believe that
The Indonesian government has signaled plans to limit free shipping promotions offered by e-commerce platforms. This regulatory move is designed to ensure fair competition, especially