In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the
According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.
Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
Many Indonesians, especially on social media, are starting to apply frugal living habits in order to prepare for the increase of Indonesia’s Value Added Tax
In the first part of this article, we figured out that eating out has become an integral part of daily life for many Indonesians [1].
Numerous illnesses, such as influenza, dengue fever, diarrhea, and many more, are emerging and making people ill throughout the rainy seasons, like at this moment. Whereas,
In recent years, the financial landscape in Indonesia has experienced a significant transformation. For instance, the rising of digital financial services, including PayLater options and
In an era where food delivery services are booming, our latest survey reveals that many Indonesians still enjoy dining out, particularly those from the SES
Traditional markets have long been the heart of local commerce, offering fresh produce, affordable goods, and a sense of community. However, the dynamics of these
In Indonesia, condiments hold a special place in enhancing meals. In the first part of this article, we revealed that almost all people in Indonesia love
In this era, coffee has become a lifestyle. In 2023, our research even discovered that 79% of Indonesians are coffee consumers, and the majority of
Condiments are an essential part in cuisine that could enhance the flavours of dishes and make them tastier, also elevating the dining experience. Hence, in
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Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand
Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of
Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and
How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few
In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].