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Many news reports said that TV viewership continues to decrease annually across Indonesia. This phenomenon might reflect the broader global trends as the rise of
October 11, 2024
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Many news reports said that TV viewership continues to decrease annually across Indonesia. This phenomenon might reflect the broader global trends as the rise of
As many local factories in Indonesia shut down, the local fashion industry faces growing challenges. As of September 9, the total workforce in the textile
K-pop has emerged as one of the most significant cultural phenomena in Indonesia. Indonesia’s perceptions of Korean culture and K-pop music also changed. It is
Indonesia is a tropical country known for its diverse cultures and natural beauty, but there’s more to its charm than just breathtaking landscapes. In September
Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating
In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation
Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social
As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption
The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.
Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce
There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes
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Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and
How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few
In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public