Whitepaper: The Indonesian FMCG Landscape in 2020 and Beyond The year 2020 was quite a roller coaster: consumer behavior and buying habits changed, priorities are
With the pandemic dominating 2020 and the end of the year closing in, travel has been practically put to a halt for nearly an entire
The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily
E-commerce players in Indonesia continue to innovate to increase value and appeal, such as affiliate programs that are predicted to play an important role in
Are your brands performing well in Indonesia? Do you know how Indonesian consumers behave and how they decide what to fill in their shopping basket?
Stay up to date with our latest findings
Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
Transportation plays a crucial role in daily life, influencing everything from work commutes to lifestyle choices. Hence, in February – March 2025, we conducted a