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The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with
The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with
In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.
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In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the
The entrepreneurial spirit is thriving among young people, and the business landscape in 2025 offers unique opportunities that are innovative, contemporary, and tailored to their
As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part
In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the
According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling