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New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

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New In Perspective

Brand DNA: The Secret to Timeless Branding

In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new

Indonesians’ Perspective on Investment

Investing is becoming an increasingly important topic worldwide, and Indonesia is no exception. Thus, in order to find out more about Indonesians’ perspectives on investment,

Phone For Rent

The world of mobile phones is constantly evolving, with many people looking for flexible, cost-effective solutions to their technology needs. And one such solution is