brand choice Archives

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New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

September 30, 2021 No Comments

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

October 6, 2020 No Comments

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Dogs: The Most Popular Pets in the World and a Favourite in Indonesia

September 4, 2024 No Comments

According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating

The Popularity of Cats as Pets in Indonesia

August 27, 2024 No Comments

In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a

FMCG Trends After Covid-19 Era and During Boycott Actions In 2024

June 14, 2024 No Comments

Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation

Take Your Breath Away

February 12, 2024 No Comments

Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year

Always On Your Gadget

February 2, 2024 No Comments

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

Influencer Marketing: Which Public Figures Entice Indonesians To Shop The Most?

November 13, 2023 No Comments

As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social

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