brand choice Archives

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New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

September 30, 2021 No Comments

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

October 6, 2020 No Comments

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Indonesia’s Coffee Consumption Trends in 2023

October 2, 2023 No Comments

As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

September 14, 2023 No Comments

The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.

Indonesians’ Enthusiasm Toward Twin Date Sales In 2023

August 28, 2023 No Comments

Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce

Gender Myths and Facts in Indonesia

July 13, 2023 No Comments

There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes

Era Baru Industri E-commerce Gaet Lebih Banyak Pasar Lewat Strategi Afiliasi, Shopee Affiliate Program Menjuarai Pilihan Masyarakat Melampaui TikTok Affiliate, Tokopedia Affiliate, dan Lazada Affiliate

July 13, 2023 No Comments

Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet

Local or Imported Beauty Products, Which Interests Indonesians Most?

May 22, 2023 No Comments

Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if

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Indonesia’s Coffee Consumption Trends in 2023

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

New Phone?

Switching Brands: What Does It Take?

Sign up for more actionable insights

Indonesia’s Coffee Consumption Trends in 2023

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

Gender Myths and Facts in Indonesia

Era Baru Industri E-commerce Gaet Lebih Banyak Pasar Lewat Strategi Afiliasi, Shopee Affiliate Program Menjuarai Pilihan Masyarakat Melampaui TikTok Affiliate, Tokopedia Affiliate, dan Lazada Affiliate

Local or Imported Beauty Products, Which Interests Indonesians Most?