In today’s highly competitive market, becoming the first brand that consumers think of requires a strategic and consistent approach. Whether you are a startup or
In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to
Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,
Today marks another special milestone—Snapcart app’s Snaptastic game has reached 1 million plays after only four months since the game was launched!
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Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and
How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few
In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public