On December 4th, Indonesia reported 8,369 new daily COVID-19 cases, a new record[1]. Until the 26th of December 2020, we’ve already had more than 700.000
Whenever ‘Ber’ month hits the calendar, everyone wears their holiday celebration hats on. It’s like a switch that automatically turns on during this season. It’s
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In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
Transportation plays a crucial role in daily life, influencing everything from work commutes to lifestyle choices. Hence, in February – March 2025, we conducted a
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses